Influence | Identity | Impact

Coaches of Influence Foundation (COIF) is an organization that focuses on developing the core principles of human value – “living a fulfilled life” through positive influence, empowerment, coaching, mentoring, training and personal development. Positive influence is the foundation of who we are; and it is conveyed, dispensed and reinforced in every interaction.

We are branded as an organization that exists to influence identity. Our vision is inspired by the innate desire to positively impact a valuable population to humanity – youth and women. We desire to empower youth and women to identify their skills, gifts, talents and resources through a journey of ‘self-discovery’ which leads them to the limitless world of fulfilling their custom-designed purpose.

MAJOR DUTIES AND RESPONSIBILITES

A. Digital Communications Strategy
● Support the development and implementation of COIF’s digital communications strategy.
● Develop content plans and calendars aligned with organizational and program priorities.
● Recommend digital approaches that increase audience reach, engagement, and visibility.
● Monitor emerging platforms, trends, formats, and communication practices relevant to COIF.

B. Social Media Management
● Manage COIF’s official social media platforms in accordance with approved communications procedures.
● Create, schedule, publish, and monitor content.
● Develop captions, posts, stories, reels, announcements, campaign content, and other digital materials.
● Monitor comments, direct messages, audience feedback, and online engagement.
● Escalate sensitive or reputational matters appropriately.

C. Digital Storytelling
● Identify stories demonstrating COIF’s impact and transform them into compelling digital content.
● Develop participant stories, program highlights, testimonials, and organizational features.
● Work with program teams to identify relevant results, milestones, and human-interest stories.
● Ensure stories remain factual, dignified, ethical, and safeguarding-sensitive.

D. Website Management
● Support regular updating of COIF’s website.
● Upload and organize program information, news, announcements, photographs, videos, reports, and other approved content.
● Review website content for accuracy, relevance, functionality, and consistency.
● Identify outdated content and recommend improvements.

E. Digital Campaigns
● Plan and coordinate digital campaigns for programs, events, awareness initiatives, fundraising, advocacy, and organizational milestones.
● Develop campaign calendars and communication schedules.
● Coordinate digital campaign materials with the Creative Officer where applicable.
● Monitor campaign performance and recommend adjustments.

F. Audience Engagement
● Monitor audience interaction across digital channels.
● Respond to routine questions and messages within approved communication guidelines.
● Encourage constructive online engagement.
● Build relationships with relevant digital communities and stakeholders.

G. Analytics & Reporting
● Track digital communication indicators including reach, engagement, impressions, audience growth, traffic, and video performance.
● Produce monthly or periodic digital performance reports.
● Analyze trends and provide practical recommendations for improving content performance.
● Maintain records of significant digital campaigns and outputs.

H. Digital Content Coordination
● Coordinate with the Creative Officer to ensure that visual assets are produced and delivered according to the content calendar.
● Provide creative briefs, messaging requirements, captions, deadlines, and platform specifications.
● Ensure content is appropriately adapted for different audiences and platforms.

I. Institutional Communications Support
● Support preparation of digital materials for donors, partners, campaigns, reports, events, and organizational announcements.
● Assist with newsletters, email campaigns, digital publications, and online announcements where required.
● Support communications around major organizational events and initiatives.

ADDITIONAL DUTIES & RESPONSIBILITIES:
● Comply fully with COIF safeguarding, child protection, confidentiality, consent, and communications policies.
● Ensure participant stories, photographs, and personal information are published responsibly.
● Never publish confidential or sensitive information without authorization.
● Ensure digital content does not expose participants or communities to unnecessary risk.
● Report safeguarding or serious reputational concerns through established channels.

QUALIFICATIONS & REQUIREMENTS

● Bachelor’s degree or equivalent qualification in Communications, Journalism, Digital Media, Marketing, Public Relations, Mass Communication, Information Technology, or a related field.
● Relevant digital communications or social media certifications are an advantage.
● Demonstrated digital communications portfolio is preferred.
● At least 2 years of relevant experience in digital communications, social media management, digital marketing, communications, content management, or a related field.
● Demonstrable experience managing organizational social media accounts.
● Experience developing digital campaigns and using analytics.
● Experience in nonprofit, development, youth, education, or community-focused communications is an advantage.

DESIRED SKILLS:

Experience with:
● Facebook
● Instagram
● LinkedIn
● YouTube
● TikTok and other relevant platforms
● Website/CMS platforms
● Meta Business Suite or equivalent tools
● Google Analytics or similar analytics tools
● Canva and basic design tools
● Microsoft Office / Google Workspace
● Basic video and photo editing tools
Knowledge of digital advertising and AI-assisted content tools is an advantage.

KEY COMPETENCIES

● Excellent written communication
● Digital literacy
● Audience awareness
● Strategic thinking
● Storytelling
● Creativity
● Analytical thinking
● Attention to detail
● Organization and planning
● Teamwork
● Professional judgment
● Adaptability
● Results orientation